Bip - Sonic Branding
NewDay teamed up with venturethree for the launch of Bip, a new digital credit service. Pixelphonics were delighted to be selected as the music agency to create the Audio Branding. Working closely with the client and venturethree, we explored sound design, haptics, rhythms and melodies, in creating the unique sonic landscape of Bip.
Deliverables included a fully adaptable Brand Track, Cutdowns, and a Mnemonic, which distills the DNA of the sound of Bip. The campaign launched across TV, Radio and iconic OOH placements.