TATA PLAY - Sonic Branding


Get ready for Tata Play, a new icon for India. Providing TV and streaming services to 23 million homes, Tata Play brings new energy and warmth to Indian entertainment, and makes lives better in the process. 


We worked with venturethree to create a mnemonic and sonic logo that is fully adaptable to work across multiple channels and touchpoints.


From airlines to automobiles, coffee to communications, Tata is one of India’s biggest, best loved and most authentic brands.